A website's place in 2021
It’s 2021 and the internet has never met a mind it couldn’t consume. It is the key to modern-day survival, a how-to guide for keeping pets alive, the main point of social contact, and an endless playground for intellectuals and creatives alike to cultivate and express themselves.
The demand for digital media offers business owners and creatives a golden opportunity; the ability to easily capture the attention of a global audience.
The Internet is a millennial queen bee, a popularity seeker, with consumers willing to protect her at every cost. Don’t believe me? Try turning the wifi off in your household for a day.
Social media is known for being one of the fastest ways of establishing a digital presence - with the ability to quickly connect with customers, the usefulness of a website is called into question.
Why should you part with your hard earned cash to build a new website when you can make a Facebook page in an evening? The answer is simple. Your social platform simply acts as a funnel to your true home in this digital world; your website. Here are our four top reasons on why websites are essential for your brand and why they’re to stay.
01. Tell your story the way it should be told
Websites allow complete control over how your story is narrated through the likes of copy, graphics, image, and video. The advantage? You get to create a digital space that is identifiably and functionally your own. A far cry from the uniformity of social media, the creative freedom that a websites allow means you get to stand out, as opposed to swimming within social media's current of standardised colour and design.
02. Make the most out of your marketing spend
Websites allow you to track the movement of your guests. What platforms are visitors coming from? What do they want? Where do they live? With this analytical gold mine, you’re able to hone in on your marketing strategy and convert more for less.
03. Get found online
At the time of writing this article, over 40,000 Google searches are submitted every second. With figures like these, the importance of having a strong search presence starts to make sense. But ranking highly on Google is no easy task, especially if your only weapon of choice is a social media account. However, with a website (and search engine specialist) in the mix, you’re able to give yourself a fighting chance.
With a handle on how search engines view your website, the ability to engage in a practice known as search engine optimisation (SEO) opens up a world of possibility. By structuring your website content in a way that speaks to your target market (amongst other SEO tactics), you’re able to increase your likelihood of appearing at the top in one of 5 billion daily searches. But just remember, the fight isn’t over just yet. Getting someone to click on your website is only the first step. You and your landing page now have just 7 seconds to convince them to stay.
04. Websites are inspiring
Websites inspire not only the visitor, but also the owner. There is guaranteed to be another human out there with the same idea as you - but take this as a positive. Thanks to the internet, you now have a worldwide database of similar websites to unravel. Dig into its nooks and crannies, the real nitty gritty websites that inspire and motivate you (no, I’m not talking about Tumblr) and set up your digital presence the way you want it.
The digital world... it’s waiting for you. If you’re looking at diving into digital it's important not to skip social media, but to rather remember that it's not the final destination. Social media is a smart and interactive marketing platform designed to hook users into your main hub; your website.
Where to go from here? Website building platforms are great, but they don't allow full control. Also important to note is that experience, creativity, and skill is required to build a successful website. If you’re really wanting to impress your market with a well-built, visually striking website that speaks to your brand, it wouldn’t hurt to consider partnering with an experienced website design agency. Check out our portfolio and see for yourself that the juice is definitely worth the squeeze.
Since founding Neon Hive in 2015, Jonathan continues to work passionately on both client and agency-side projects. With extensive industry experience and two first class honours bachelor degrees across finance and computer science, Jonathan brings a strategic and results driven mindset to helping clients transform and grow.