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Why Video Belongs in Your Digital Marketing Strategy

Every man and his dog has access to a device that’s linked to the net. With the incredible ubiquity of screens in the modern world— smartphones, laptops, tablets, video content is an excellent way to connect with your market. Of course, prospective customers can read your written content, but adding video to your digital marketing mix offers a lot of benefits that you should be aware of.

Five Reasons Why You Need Video Content

Video is Personal

Video is Personal

Everyone develops a personal style in their writing, and through reading your material, visitors to your website will begin to develop an idea of who you are as a person. Adding video gives you a personal touch. Viewers can see you, they can hear you— video content is the closest you can get to having a face-to-face conversation with innumerable visitors to your website short of taking each and every visitor out to coffee. Seeing your face will leave a stronger impression on viewers and forges a personal connection.

Video Keeps You Focussed

Video Keeps You Focussed

As we’ve suggested in our copywriting article, being concise is an indispensable skill. When it comes to video content, understanding that viewers have a hard limit on how long a video they can watch when they’re on the go can seem like a daunting restriction. In reality, knowing you only have three or so minutes to deliver make your point hones your message to a keen point, keeping you focused on what you need to say and saying it as effectively as you can.

Video Works on Mobile

Video Works on Mobile

Handheld devices have changed the world around us, and their users are craving one thing more than anything - video. As of February of 2018, more than 78% of worldwide video viewing is mobile. During any number of breaks or moments of downtime, your videos are easily viewed on smartphone or tablet, and since you’ve managed to keep them concise and relevant, they don’t present an insurmountable time investment to your target audience. Videos and mobile go together, so take advantage of that fact.

Video Brings Variety

Video Brings Variety

Variety, they say, is the spice of life. Video brings variety to your platform by breaking up your written content, keeping potential customers engaged. Copywriting, while it allows you great scope to develop and explain your concepts, requires a higher time and effort investment from the reader. Breaking this up with digestible, effective video content keeps visitors on your site and gives them the occasional change of pace to keep things engaging.

Videos Get Shared

Videos Get Shared

Because videos are easy to digest, personal, and concise, they are far more likely to be shared online than anything else. If your video is effective and delivers your message well, video sharing will be an excellent secondary asset to your toolkit. Every time your video gets shared, it reaches a wider audience, which will, in turn, draw some of that audience towards your brand and what you have to offer. While you can’t expect every video you produce to rack up millions of views and go certifiably viral, every share counts, and by making sure your videos do their job admirably you can sit back at let your audience propagate your work for you. Good quality, effective video content speaks for itself, and if you’re lucky, your audience will do the rest.

Final Thoughts

These are just a few reasons for you to include video content in your marketing, and we haven’t even scratched the surface of the hard numbers behind the benefits of video content. At the end of the day, every piece of content you put out is another piece of content for your audience to find and follow to your site, so with the added benefits of video, why not make your next piece of content video?

Posted on:

Wednesday, August 1, 2018

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Insight

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