About This Project

Magill's is New Zealand's premier artisan butchery and have been family owned and operating in Te Awamutu since 1939. Their high quality products and attention to detail has brought them over 17,000 likes on Facebook.

With online growth taking off, boosted by the success of their latest pulled meat products found across almost all NZ supermarkets, they required a digital 'refresher'.

We met with Magill's and collectively assessed their digital presence, identifying that the design of their website, their underlying E-Commerce system, and aspects of their social media channels were lacking. So, we got to work!

‍

‍

The Perfect Solution

Magill's new website now allows them to sell dynamically on Facebook, view in-depth analytics, sell online gift cards, sell products on a subscription basis, and present their products in an enjoyable shopping experience. Magill's have also sharpened up their social media presence and are now following a monthly content plan to in order to produce content more consistently.

What's next? Continuing to increase brand awareness through digital strategy formulation and implementation.

"Neon Hive were able to produce a high functioning web page that was incredibly simple to operate, alter, and retrieve relevant data from."