01. Set Goals & Objectives
While you have set out to work with a new web design agency, it’s important to identify what the overarching goal for the partnership will be.
At the face of it, it might just be time to redesign an outdated website. But looking deeper, how would this website redesign help your business grow? Will it help you increase online conversions? Or should the focus instead be placed one providing value to existing customers?
So to begin your search for the right web partner, start by asking yourself the right questions:
- What is the key motivator for the project?
- What does success for the project look like?
- At what point will you know the project has been successful?
With a clear understanding of project goals and objectives, you’ll be in a better position to look for the right web design agency.
02. Seek Out Specialist (Not Generalists)
Though generalist agencies can help across multiple areas, they often lack the experience and expertise to truly be at the top of their game in any one of them. This is because their time is shared across a variety of services - as opposed to a specialist agency that focuses on just one.
And here’s the hard fact: when paying for a service, everyone wants to get the best result from their spend.
By partnering with specialists you’re choosing to work with people who are passionate about what they do. They live and breathe their specialty. And that is exactly the reassurance you want to get when looking for the right web partner.
03. Explore Their Work
Web design portfolios aren’t just enjoyable to browse. They also give you insight to an agency’s capabilities and tend to inspire how you might want your website designed.
When exploring an agency's portfolio of work, ask yourself these questions:
- How has the agency uniquely approached the project?
- Did they go above and beyond to help the client?
- Have they helped their clients achieve their goals and objectives?
- Are there any measurable KPI’s to show this?
- Was the client willing to recommend?
- Are they passionate about what they do?
By asking yourself these questions, you will be able to look past design and critically evaluate project success.
04. Get to Know Them
At the end of the day, you want to work with people who have your business’ best interest at heart. To find out if an agency does, you need to learn more about them.
Looking at an agency’s portfolio is a great start to get an idea of what they do. But the only way to truly understand the beat to which they operate is to get talking.
By communicating directly you’ll quickly figure out their culture, what they specialise in, and discover how capable they are at helping your business grow.
So get chatting! Give prospects a call, meet for a coffee, have them visit your business, and get to know the team. You’ll be in this partnership for a long time - it’s important the agency isn’t just able to help but is also great to work alongside.
Need a Hand? Let’s Talk
Before moving forward with your agency of choice, make sure that they have clearly defined project goals, objectives, scope, deliverables, timeline, and budget.
A good web agency will make sure you understand exactly how they operate and keep you involved along every step of the process.
Neon Hive is a leading New Zealand based web design agency with a serious passion for designing and developing bespoke websites that drive results. If you’re currently looking for a new partner, we would love for you to say hello.
Since founding Neon Hive in 2015, Jonathan continues to work passionately on both client and agency-side projects. With extensive industry experience and two first class honours bachelor degrees across finance and computer science, Jonathan brings a strategic and results driven mindset to helping clients transform and grow.